The client needed an organized system for their “travel-journal-on-the-fly” illustration style, that consistently covered all static (print) and digital (moving) applications.
So working from the limitations of the most restrictive software, an automatized system was created to quickly export assets covering both RGB and CMYK color spaces.
A custom “brush” effect was created in After Effects to match the current illustration style with attributes such as: line thickness variation, pulse randomness, brush tips and loose hairs, plus a slight arched deformation (as if drawn by a right-handed person).
As a result, departing from a single line sketch, different designers can create consistent Volotea illustrations, with total control over each path and animation.
The orderly multiplication of the singular line sketch in After Effects (plus a number of effects automatically applied to it) contribute to a fairly realistic handmade look.
Explanatory guidelines were created to accompany the After Effects and Illustrator Master files, as well as a how-to video that covered the whole process step by step.
VOLOTEA BRAND DESIGN by Saffron Consultants