Correos Express Rebranging
& Guidelines of the Spanish public parcel service
EXPRESS
As part of the Correos sub-Brands design system, the new Correos Express logo inherits the structure of the Correos logo in the shape of an object moving at high speed. A surrounding trail (like the one created when a sound barrier is broken), enhances this feeling of speed. The result is a direct visual translation of the name: Correos + Express.
COMMS
CREATIVE ROLE: Creative direction, design, animation, guidelines.