The design work of Nacho Guijarro
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ADIDAS ILLUSTRATION

Extreme foreshortening exploration

 

( DRAWN BY HAND DRIVEN BY HUMAN IMAGINATION LOOKING AT A SHOE, BEFORE ARTIFICIAL INTELLIGENCE MADE EVERYTHING LOOK EASY)

Visual exploration to demonstrate the possibilities of extreme foreshortening illustration to hero Adidas shoes. The goal was to deform the characters and products in scale as much as possible without loosing believability, while creating iconic imagery.
As a result five posters were created theming different sports.

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Adinacho_Football.png
 
 
 
Adinacho_Basket 6.png
 
 
Adinacho_Skating.png
 
Adinacho_Climbing.png