Brand design & Guardian for the most hip Casting Services Company in Mexico City. Positioning, naming, identity, motion, photography treatment, web development, etc.
Casting services are all about finding the right person for each character. This search for “the one” inspires the name of the company, unum, latin for “one”.
Of the 4 characters of the word, the “u” and the “n” are formally the same turned 180º. The alternative color of the “m” among the other letters reinforces the naming concept, as the logotype itself becomes a “casting of characters” among which the one that stands out is selected.
