LA VUELTA
SPORTS
KEY VISUALS / PRINT / OOH
The Correos Brand World was used to create iconic imagery specific to the campaign.
SOCIAL MEDIA
From storyboarding to animation, everything was thought through to make the artwork easily adaptable to different street screens and social media formats:
Scenes of the film were also turned into loop bits for Instagram stickers and others:
DESIGN & ANIMATION PROCESS
Like the original Correos logo, designed by legendary Spanish designer Cruz Novillo, all the artwork is created from a square-based grid rightfully called “NovilloGrid”.
CREATIVE ROLE: Art & film direction, story, illustration, animation.
COLLAB WITH MONO MADRID: Copywriting, VO & sound design.