LA VUELTA
SPORTS
KEY VISUALS / PRINT / OOH
SOCIAL MEDIA
From storyboarding to animation, everything was thought through to make the artwork easily adaptable to different street screens and social media formats:
Scenes of the film were also turned into loop bits for Instagram stickers and others:
DESIGN & ANIMATION PROCESS
Like the original Correos logo, designed by legendary Spanish designer Cruz Novillo, all the artwork is created from a square-based grid rightfully called “NovilloGrid”.
CREATIVE ROLE: Art & film direction, story, illustration, animation.
MONO MADRID: VO & sound design.