VISUAL IDENTITY

Based on the TV series tagline “Every killer leaves a trail”. Three key visuals were developed around an “evidence print” theme, depicting New York City elements, where the police drama takes place.

TEASER “DATE” POSTER

MAGAZINE “EVIDENCE” PRINT

CLASSIC FILM POSTER

The series original poster was reinterpreted towards the new visual identity to be used across the launch campaign as well as AXN / Movistar platforms:

MOTION

A scalable motion solution was created to adapt the key visuals consistently across many different formats for OOH digital screens and Social Media.

DIGITAL TAKEOVER

TELEFÓNICA FLAGSHIP STORE TAKEOVER

For a few days the Telefónica building in Madrid turned into a crime scene experience. This was announced in the facade with an 8X screens - 60s looped animation.