The flying dot of vueling (dot) com had lost its relevance and the brand considered a change.
The proposal was to refresh the brand bringing back the iconic vueling cloud.
Hi, I am Eli
AIRPLANE LIVERY
ROUTE A
ROUTE B
TECHNICAL MARK IMPROVEMENTS
Yellow symbol area increased around 700% (to be better perceived over white paint).
Overall mark impact area increased 124% for horizontal touchpoints (hero = airplane).
Yellow contrast improvement over white.
Overall yellow & brown color palette contrast improvements.
