VOLOTEA INTERNAL COMMS GUIDELINES
System & Guidelines
DIGITAL, VIDEO AND PRINT ALL IN ONE
This project presented an interesting initial challenge: the client wanted to have the freedom to communicate internally via sharing digital PDFs, printing physical books and explanatory videos. To achieve this with ease, a common format was created for all 3 outputs. Master files were extended to accommodate book spine areas and print bleeds, as well as being able to easily jump between RGB and CMYK color spaces.
A COMMON GRID
Other
For the first campaign to promote internal culture, on top of illustrated physical books, PDF and video outputs, other assets were created such as posters, stickers and others.
VOLOTEA BRAND DESIGN by Saffron Consultants