WE HELP TO CREATE STRONG AND MEMORABLE VISUAL RELATIONSHIPS BETWEEN BRANDS AND PEOPLE
AND BECAUSE SIMPLICITY IS GOOD DESIGN, WE KEEP THINGS SIMPLE
Failing Beautiful is the Full-Service Design Studio of all-encompassing and ever-improving Designer Nacho Guijarro, currently based in Cádiz, Spain.
The philosophy behind FBS name is that whether in life, love, or work, when one tries to do the most correct and beautiful thing imaginable, even so-called failures will put you on the way for a more real success. I believe this foundational “fearless” approach is the best possible mindset for designers in the quest for solutions to design problems.
In terms of promotion FBS likes to keep things as simple as possible and makes zero efforts in social media, specialised press or award shows, therefore relying only in old-school mouth-to-mouth communication. As most things for me, this is also a design choice: my undivided attention is focused in the satisfaction of my present clients and I am compelled to keep making good work that do the talking for me.
In the past, I was lucky to call home some of the best advertising agencies in the world, such as Doubleyou, Wieden+Kennedy and 72andSunny, where I was lucky to learn from some of the best and brightest people in the industry. I made creative work for dozens of global clients such as Coca Cola, Nike, Honda or Samsung, among maaany others.
I believe those 12 years of communication background, combined with my Industrial Design Engineering studies, provide me with a quite complete set of tools that for the past 10 years I have been applying to Branding, in order to deliver aesthetic and functional solutions for both the physical and digital worlds.
Finally, if you happen to be impressed by awards: yes, I have won some Cannes Lions and so on. But the most impressive thing to me will always be that the kid I once was kept drawing quietly and made a decent living out of it.
For beautiful things: nacho@failingbeautiful.studio