The design work of Nacho Guijarro
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Volotea Brand World

Exploring Volotea motion language further


Exploration examples of “From the sky” Volotea destinations, to be used in animation videos. Mid-size cities and landscapes hint the idea of the‘more remote than usual’ Volotea destinations offering.

Volotea’s graphic volume is represented in oblique (cavalier) projection to build conceptually from the squared front view of the Vichy logo.

 
 

VOLOTEA CLOUDS

An iconic visual element to be used for transitions between scenes, among other things.

 
 

BRAND CHARACTERS

The squared nature of the Vichy logo can be used as the atomic building block to design all the Volotea Crew members. Here some examples:

 
 
 
 

CHARACTERS MOTION

Based on the Brand Motion Guidelines, all the characters movements have simplified body movements restricted to 45º increments.

FRIENDLY INFLIGHT VIDEOS

With all these, we can create a friendly visual language to welcome passengers on board and provide them with the necessary information about the flight.

 
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INFLIGHT VIDEOS PLATFORM

Passengers would have a simple way to access a simple list of inflight videos once inside the plane. This index would host the usual inflight security videos, other Volotea information and promotional videos as well as entertainment for kids.

 
 

ANIMATED GIFS

This flat graphic world can easily be brought to the friendly world of animated GIFs. These can be used for other purposes, such as bringing life to the website.