The design work of Nacho Guijarro
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LEGENDSThe temple of football

Visual Identity for a Museum of Football in Madrid.



 

HEXAGONAL LANGUAGE

An identity built upon the simplification of the traditional soccer ball skin.

THE HEXAGRID

The hexagonal grid upon which everything is built.

PHOTOGRAPHIC TREATMENT

 
 
 
 
 

ALTERNATIVE LOGO

ELEVATION STRUCTURE

The identity working at different spatial levels according to different applications.

 
 

POSTERS

Using type and the football skin to create dimensionality of the temple inside the city.